Category: Computer / IT, Entertainment, Internet / E-Commerce
SIGGRAPH Asia 2011 set to get Asia's creative juices flowing

SIGGRAPH Asia 2011 set to get Asia's creative juices flowing

Source: EBA Communications Ltd Date: Wednesday, 12 October 2011
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SIGGRAPH Asia 2011 set to get Asia's creative juices flowing

The region's most important computer graphics industry event íV the fourth ACM SIGGRAPH Asia Conference and Exhibition on Computer Graphics and Interactive Techniques íV kicks off at the HKCEC on 12 December

Hong Kong, 7 October 2011 íV Hong Kong has had a vibrant history as an entertainment hub ever since the first Bruce Lee movie. That reputation is set to be reinforced on 12 December, when the top names in the international computer graphics and interactive techniques community converge at the Hong Kong Convention and Exhibition Centre for SIGGRAPH Asia 2011, Asia's premier graphics, animation, art, and technology event.

Building on its strong tradition of providing participants with first-hand views on the latest and upcoming innovations in computer graphics and interactive techniques, SIGGRAPH Asia 2011 is expected to draw over 7,000 participants from more than 45 countries. Hundreds of industry experts and professionals are also expected to contribute to a wide range of programmes including Art Gallery, Computer Animation Festival, Courses, Emerging Technologies, Exhibition, Exhibitor Tech Talks, Featured Speakers, Special Sessions, Technical Papers, Technical Sketches and Posters and íV for the first time íV Symposium on Apps.

"The annual SIGGRAPH Asia is the most important event in the year for the computer graphics and digital media industry in Asia," said Professor Liu Zhi-Qiang, SIGGRAPH Asia 2011 Conference Chair and Professor at the School of Creative Media, City University of Hong Kong. "This year, SIGGRAPH Asia will once again bring together the talent, diversity and innovation for which the industry in Asia is renowned, with a greater emphasis on developing and nurturing the next generation of industry leaders."

To further entrench Hong Kong's digital entertainment sector, Invest Hong Kong (InvestHK), the HKSAR Government's department responsible for foreign direct investment, is sponsoring this year's SIGGRAPH Asia. "Thanks to its thriving movie industry, Hong Kong already has a deserved reputation as an entertainment and arts hub," said Mr Andrew Davis, Associate-Director General, InvestHK. "SIGGRAPH Asia 2011 presents a unique opportunity to extend this reputation to computer graphics and digital entertainment and we are delighted to have the opportunity to be involved. We look forward to meeting some of the many overseas companies that are participating in the conference and exhibition and we wish the organisers every success."

Also backing the event is Create Hong Kong (CreateHK), another Hong Kong government agency that is responsible for driving Hong Kong's creative economy. "SIGGRAPH Asia is an excellent forum for local practitioners from the computer graphics and digital entertainment sectors to meet their overseas counterparts and share the latest market information," said Mr Jerry Liu, Head of CreateHK. "We strongly support the hosting of the event in Hong Kong for the first time, which helps reinforce our position as Asia's creative capital." CreateHK is also sponsoring a Hong Kong pavilion at the event to showcase the city's strengths in the two sectors, some networking events, as well as 3,300 conference passes, enabling members of Hong Kong's creative community and secondary and tertiary students to participate in this world-class event.

The foremost experts from Greater China and around the world

Underlining Hong Kong's role as a gateway to the mainland, the event has attracted a number of key players from China's huge digital entertainment industry. These include Green Forest Animation and PIXOMONDO studios, Crimson Forest Entertainment visual effects studio and software house Shanghai Graphic Design Information. They will be joined by some of their most noted Hong Kong counterparts, including the Savannah College of Art and Design Hong Kong, the Jupiter Jazz studio, software house Jadason Technology and production house Digital Magic. As well as exhibitors from Greater China, SIGGRAPH Asia is set to uphold its reputation for attracting some of the top international names in the field, with a host of international exhibitors including Pixar Animation Studios, Autodesk Asia, Side Effects, Motion Technologies, Chaos Group, Double Negative, The Foundry and Lucasfilm.

The event will also offer participants the chance to meet and network with a host of respected keynote speakers, including Ken Perlin of New York University's Department of Computer Science, and Bill Buxton, Principal Researcher at Microsoft Research. Perlin is one of the top innovators in the industry, widely respected for his Academy Award-winning work in noise and turbulence procedural texturing techniques that are widely used in feature films and TV shows. Buxton was the recipient of the 2008 ACM/SIGCHI Lifetime Achievement Award for his fundamental contributions in the field of human-computer interaction and was named one of the World's Most Influential Designers by Bloomberg BusinessWeek in 2010.

Also delivering a keynote address will be Jennifer Yuh Nelson and Raymond Zibach, the Director and Production Designer of Dreamworks Animation's blockbuster movie Kung Fu Panda 2. They will offer insights into the research process for the movie, which is set in ancient China, and talk about the ground-breaking animation techniques that went into the movie's realistic Kung Fu scenes.

Other industry experts who will share their valuable insights and experience include Baining Guo, Assistant Managing Director, Microsoft Research Asia; Dani Lischinski, School of Computer Science and Engineering, Hebrew University of Jerusalem; and Danny Cohen-Or, Department of Computer Science, Tel Aviv University. These industry leaders will take participants through the latest innovations and best practices in computer graphics and interactive techniques in the Courses program.

Breaking new ground

One of many 'firsts' at this year's event, a new program, Symposium on Apps will also be launched, aiming to promote entrepreneurship and the use of advanced graphics in mobile devices. Application developers have created more than 300,000 mobile applications in just over three years and the market for mobile applications will continue to accelerate, with revenues projected to top US$35 billion by 2014. Symposium on Apps will explore new ways for budding developers and seasoned entrepreneurs to leverage visual and animation techniques on mobile devices to create compelling end user experiences.

113 December 2010 - IDC Forecasts Worldwide Mobile Applications Revenues to Experience More Than 60% Compound, 2



The 4th ACM SIGGRAPH Conference and Exhibition on Computer Graphics and Interactive Techniques in Asia will take place in Hong Kong at the Hong Kong Convention and Exhibition Centre from 12 íV 15 December 2011. This year, the line-up of conference programs will include the return of the Art Gallery and Emerging Technologies, the inaugural Symposium on Apps, the Computer Animation Festival, Courses, Technical Papers, and Technical Sketches & Posters. There will also be a trade exhibition from 13 íV 15 December 2011, offering participants from hardware and software vendors to studios and educational institutions a platform to market their products and services to computer graphics and interactive techniques professionals and enthusiasts from Asia and beyond.

About ACM
The Association for Computing Machinery (ACM) SIGGRAPH sponsors SIGGRAPH Asia 2011. ACM is an educational and scientific society uniting the world's computing educators, researchers, and professionals to inspire dialogue, share resources and address the field's challenges. ACM strengthens the profession's collective voice through strong leadership, promotion of the highest standards, and recognition of technical excellence. ACM supports the professional growth of its members by providing opportunities for life-long learning, career development and professional networking.