Category: Catering / Wine, Logistic /Transportation, Travel /Hotel
Korean Air receives world #1 in-flight meal award
 

Korean Air receives world #1 in-flight meal award



Source: Korean Air Date: Monday, 13 March 2006
Contact Person: James Ng Email: james@koreanair.com
Web Site: www.koreanair.com Attach:
 
Seoul (March 12, 2006) ----- Korean Air received the prestigious `Mercury Award' from the International Flight Catering Association (IFCA) on March 10 for the development and service implementation of Bibim Noodles (Spicy Korean Noodles), one of Korea's finest traditional dishes, as an in-flight meal. The carrier was awarded the Gold Prize in the Food and Beverage category.

This is the second time that Korean Air has won the Mercury Award. The first was in 1998 for the development and service implementation of bibimbap, an assorted vegetable and rice mixture, - as an in-flight meal to its economy class.

The IFCA was established in 1980 as a representative body for groups - airlines, caterers and suppliers - involved with the inflight catering industry. The IFCA with international membership drawn from virtually every country in the world, confirms its position as the largest and most influential body of its type.

Awarded at the annual IFCA Convention in Valentia, Spain, the Mercury Awards are acknowledged worldwide as "the original and ultimate recognition of products and services which bring innovation, quality and added value to the industry," according to its organizers. Companies from diverse fields aim to win the prestigious award based on the innovative ideas and service developments to improve the international catering industry for the ultimate convenience of the traveler.

Korean Air¡¦s award signifies the carrier¡¦s commitment to the best quality inflight meals and service excellence.

The winning entry for the Food and Beverage category, Bibim Noodles, is the latest and most successful development from the Korean Air Catering Center. The spicy noodles and vegetable mix were adopted into the inflight menu as one the second meal options on long-haul flights after a long period of research and development to ensure that the meal remained fresh and tasty, even during long flights. The Bibim Noodles earned the most points for its quality, innovation and practicality.

The Annual Mercury Awards are divided into five categories. The winners of these categories, and the overall winner is chosen from a panel of 13 expert judges whose experience in all parts of the inflight industry create fierce competition conditions and judging conditions intense.

The unique service is offered on Korea~East Coast US flights (New York, Chicago, Washington, Atlanta) and will soon be expanded to Europe and Oceania long-range flights. The Bibim Noodle service is extremely popular not only with Korean passengers, but has quickly become a favoured selection among non-Korean passengers as well.

Bibim Noodles received praise for passenger inflight preference after implementation of the service as well as for its continued efforts to provide traditional Korean meals as a way to promote the Korean culture. The noodle and vegetable based meal received great recognition as a health conscious choice creating inflight diversity attuned to passengers' everchanging and sensitive needs.

In addition to the Bibim Noodle service, Korean Air currently serves various Korean traditional dishes such as the popular Bibimbap (mixed vegetable and rice dish), Bulgogi (marinated beef dish) and Galbi (Korean style ribs) for a total of almost 30 traditional meals. The Korean Air Catering Center continues to research and develop its inflight meal service for continual service developments as one of the leading international airlines in the world.

About Korean Air:

With its excellent financial performance in 2005, Korean Air received the "Phoenix Award" from Air Transport World (ATW) for its success in overcoming challenges in the global airline industry. Its superb service also earned the Seoul-based carrier recognition when it received a top three ranking in almost every airline category in the TIME Asia Readers' Travel Choice Awards 2005.

Korean Air, with a fleet of 118 aircraft, is one of the world's top 20 airlines. It operates almost 400 passenger flights per day to 90 cities in 31 countries. It is a founding member of SkyTeam, the global airlines alliance - partnering AeroMexico, Air France, Alitalia, CSA Czech Airlines, Continental Airlines, Delta Air Lines, KLM and Northwest Airlines to provide customers with extensive worldwide destinations, flights and services. More on Korean Air's programs, routes, frequency and partners is available at www.koreanair.com.