Rutronik makes debut appearance at major Shenzhen trade show CITE 2018


Specific solutions within four defined fields of application will be highlighted, plus the e-commerce platform Rutronik24

Global electronics distributor Rutronik Elektronische Bauelemente GmbH (Rutronik), a well established player in Asia’s electronics supply chain, will be exhibiting at the China Information Technology Expo (CITE), from 09-11 April 2018, at Hall 1 Booth 1B008, at the Shenzhen Convention Exhibition Center, Shenzhen. A major event for the electronics and consumer-goods industries, the show is expected to attract some 1500 exhibitors and 100,000 visitors.

Rutronik’s first showing at CITE will see the company focus on its four core areas of applied high-tech electronics: RUTRONIK EMBEDDED, RUTRONIK SMART, RUTRONIK POWER and RUTRONIK AUTOMOTIVE, at booth 1B008 in Hall 1.

RUTRONIK EMBEDDED offers an array of wireless chips and modules, displays, boards, and storage solutions characterized by their durability, long-term availability, and capacity for high integration in industrial and IoT applications.

RUTRONIK SMART features wireless technology, sensors, microcontrollers, power management, battery management, and cryptography ICs that are optimized for Internet protocol usage, are smaller in size, offer lower power consumption, and are capable of a high degree of integration.

RUTRONIK POWER presents a range of scalable solutions for applications that include power conversion and switching, and the connection of resistive, capacitive or inductive loads.

RUTRONIK AUTOMOTIVE provides a market-driven portfolio of specific components from selected manufacturers, as well as contact personnel for global technical and commercial support in all automotive applications.

Security is now a headline issue in the world of electronics, and this will be a major theme at the Rutronik booth. Experienced product managers and field application engineers from all specialist areas will also be available at the booth to provide support and advice.

“We’re very excited to join the CITE this year,” said Michael Heinrich, General Manager at Rutronik Asia. “This is a great opportunity to deliver the message to our customers across China – Rutronik provides its valued customers with integrated products, services and solutions. We’re here to build up relationships and offer solutions!”

Rutronik24 online shop
In addition, Rutronik will highlight its Rutronik24 online shop at the show. The Rutronik24 modular online shop sells around one million articles across the full spectrum of electronic components and functions as a
distributor for SMEs and large businesses with mid-range component requirements. Rutronik’s China-based suppliers include film-capacitor specialist BM and LRC (Leshan Radio Company Limited). Leading features of Rutronik24 include the Mass Quotation Tool, which enables customers to upload and obtain a quote for a complete parts list, as well as an extensive PCN database.

2017 CEM Editor’s Choice Awards
The award ceremony for the prestigious 2017 China Electronic Market (CEM) Editor’s Choice Awards is scheduled to be held on April 10th at CITE2018, in Hall 6, the New Product Release Center, of the Shenzhen Convention and Exhibition Center.

Rutronik will be awarded for its Hybrid Energy Storage System (HESS), a groundbreaking design that combines a battery power source with an ultracapacitor for super-efficient, reliable and safe power delivery. Rutronik has a speaking slot at the ceremony, when the spokesperson will be Job Lau, Head of FAE.

Show attendees are also welcome to visit Rutronik’s booth (Hall 1 Booth 1B008) and receive a little gift by simply scanning the QR code provided to follow Rutronik’s WeChat platform. More interactive Weibo and WeChat activities will be conducted at the booth during the show, and visitors are welcome to join, when they may get a surprise prize!

Learn more about products and services from Rutronik at www.rutronik.com.

About Rutronik (www.rutronik.com)
Rutronik Elektronische Bauelemente GmbH is the third largest distributor in Europe (European Distribution Report 2016) and the number ten worldwide (SourceToday, May 2017). The broadline distributor supplies semiconductors, passive and electromechanical components as well as boards, storage, displays wireless products. The company’s primary target markets are the automotive, medical, industrial, home appliance, energy and lighting industries. The ranges RUTRONIK EMBEDDED, RUTRONIK SMART, RUTRONIK POWER and RUTRONIK AUTOMOTIVE provide customers with specific products and services in groups tailored to the respective applications. Expert technical support for product development and design-in, individual logistics and supply chain management solutions as well as comprehensive services complete its scope of performance.

The company, founded by Helmut Rudel in 1973 in Ispringen, Germany, now has over 70 subsidiaries in Europe, Asia and the Americas. Rutronik employs more than 1,600 staff worldwide and achieved Group sales of 950 million euros in the fiscal year 2017.

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